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Street team marketing in 2012

Posted on Tue, Dec 27, 2011
 
Street team marketing has evolved considerably from its original incarnation where fans of new artists literally hit the streets on behalf of small record labels to generate enthusiasm for the artist and their music. What has not changed is its effectiveness: distribution deals were (and continue to be) significantly better for new artists where street teams create a built in fan brand ambassadorsbase prior to the artist's release; looking forward to 2012, street team marketing will continue to be an integral component to successful event or brand awareness by generating buzz at the seminal level known as "the street". 

BMT Promotions & Talent believes that street marketing teams enhance experiential marketing by providing professional, enthusiastic brand ambassadors who have been screened and identified as the optimal fit to promote your event or product. BMT stands for "Body,Mind,Talent"; this means that our staffing company is committed to recruiting and hiring only the best people in the country to represent  your events and brands in those areas. The unique street team marketing staff that is selected to represent you and your event/brand will embody the spirit of your company/event/product/service, and drive business to your company by "taking your message to the streets" to develop a customer base that is eager to learn about your company, product, or service. 

Street team marketing will continue to have significant impact in 2012 and beyond due to its ability to incorporate human emotions into the marketing street team marketingmix. The BMT street team philosophy is to create a ripple effect surrounding your event/brand that builds in intensity as the message spreads, providing you with customers who are eager to develop a relationship with your company. In this time of economic uncertainty, where companies are working to trim advertising and marketing budgets while achieving increased value from their advertising and marketing efforts, street teams are cost effective: nothing beats word of mouth when it comes to economical advertising, and very few campaigns have more impact than a strong grass roots movement. BMT is dedicated to providing you with a street team marketing approach that presents your event or brand in a way that is fresh, original, and creates excitement.
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