When you are participating in a trade show, everything has got to be organized. One problem with getting regular staff for trade shows is that they happen all over the world; it’s often tough to assemble your whole team to get them to travel with you all over the place. Even if your team could all come, travel is expensive. For this reason getting an event staffing service to get you some promotional staff can often be the best answer. But how do you staff your booth to ensure maximum trade show success? Consider these three points.

Remember Your Brand: While going with a promotional staffing service can get you informed people who may have some tertiary knowledge of your business or industry, you are not going to be able to find a stand in-staff who will know your product as well as you do; of course. For this reason it’s important to remember your brand. Remember the broad strokes themes of your business and make sure that the promotional staff are able to convey that. Keeping everyone on message with broad strokes is a way to keep your trade show experience working well.

You Are the Boss: Because you are using a promotional staff it is important to remember that you are the boss. While your staff can speak as much as you let them, they should not be making any statements which go beyond a certain point. Make sure you are clear about that with your staff before you get going and make sure that if they are ever in doubt that all questions get filtered back through you.

Learn More: A trade show is a place to introduce your product and establish potential future customers. Forthat reason make sure your website has the latest information available and make sure that you have plenty of business cards, pamphlets, and information packets where anticipated clients can go to learn more.

Trade shows can be a tough go because you are really fighting with everyone else who is showing there to get the rooms interest. While it would be great to have your own staff on hand, that’s not always possible. So make sure your promotional staff is drilled with the correct things to say, make sure you have a clear path to learning more, and make sure that all questions about your business flow through you.